豐饗魯肉賴
魯肉賴小吃店是台中豐原在地相當具代表性的傳統小吃店，本次的識別重塑加入豐饗二字，取材豐盛饗宴的意涵，強調品牌傳承三代以來的核心訴求，用心滷好肉，讓每個顧客飽足滿意，也讓魯肉賴從單純的老店成為具有地方文化、世代記憶與視覺辨識度的台灣魯肉飯品牌。 品牌標誌以爌肉的造型結合碗的意象，呈現直觀的品牌連結，透過造型的結合傳遞出因美味而一碗接著一碗的堆疊聯想。
GOURMET is a representative traditional snack shop in Fengyuan, Taichung. This rebranding incorporates the characters "Feng Xiang" (豐饗), which is derived from the meaning of a sumptuous feast. It emphasizes the core pursuit of the brand passed down for three generations: to braise meat with care and make every customer feel full and satisfied. This also transforms GOURMET from a simple old shop into a Taiwanese braised pork rice brand with local culture, generational memories and visual recognition. The brand logo combines the shape of stewed meat with the image of a bowl, presenting an intuitive brand connection. Through the combination of shapes, it conveys the association of stacking one bowl after another because of the delicious taste.
Client
豐饗魯肉賴
Type
Brading
Year
2025
*本專案為任職於有物設計時期作品，版權歸有物設計所有。 *This project was completed during my tenure at ZERO Design, all copyrights belong to ZERO Design.
