優寵務
優寵務以醫學相關背景為基礎，研發、生產與販售各式寵物生活相關用品，以沈穩可靠的色彩為基礎，加入活潑玩味的色調與識別元素，打造品牌具備信賴感的同時，帶出與寵物間珍貴的情誼和愉快的相處時光。 以「毛小孩照護專家」為概念進行品牌塑造，將「專業」、「珍視」、「信賴」作為主軸融入品牌形象中，帶入家中萌寵頑皮可愛的意像，讓優寵務在寵物事務專家形象之外，體現陪伴飼主一起關懷毛孩的夥伴角色。 品牌標誌以具有現代感的無襯線字型為架構，在字母E處以繞圈的筆畫呈現出動物的鼻子造型，除了呼應優寵務的主要客群，也為標誌注入一股俏皮活力。
Based on medical-related background, YOURPETS develops, produces and sells various pet life-related products. Based on calm and reliable colors, it adds lively and playful tones and identification elements to create a brand with a sense of trust while bringing out the precious friendship and enjoyable time spent with your pets. YOURPETS is built with the concept of "furry child care expert", integrating "professional", "cherishing" and "trust" as the main axes into the brand image, bringing in the naughty and cute image of cute pets at home, so that You Pet Care can take the lead in pet affairs In addition to the image of an expert, he also embodies the role of a partner who accompanies owners and cares for their furry babies. Brand logo uses a modern sans-serif font as its structure, with a circular stroke at the letter E showing the shape of an animal's nose. In addition to echoing the main customer group of premium pet service, it also injects a playful vitality into the logo.
Client
優寵務
Type
Branding
Year
2024
*本專案為任職於有物設計時期作品，版權歸有物設計所有。 *This project was completed during my tenure at ZERO Design, all copyrights belong to ZERO Design.
